The Art of Creative Thinking

The importance of creative thinking cannot be overemphasized. Developing the ability to come up with new ideas can help businesses gain a competitive advantage over their rivals and can also be rewarding for the individual. The Art of Creative Thinking shows you practical ways to become a more creative thinker.

Each succinct chapter is built around one core idea, which is then developed and illustrated. The Art of Creative Thinking shows you how to:
• Develop your understanding of the creative process
• Overcome barriers to creating new ideas
• Broaden your vision
• Build on new ideas
• Develop a creative attitude
• Become more confident as a creative thinker

Hardback | 160 pages | May 2007
ISBN 13: 978 0 7494 4799 1

Click here to buy>