Effective
Innovation
(revised edition)
The classic guide to keeping you and your staff ahead
of the game
Innovation – the process of taking new ideas
through to satisfied customers – is the lifeblood
of any organization today. Nothing causes a company
and the individuals working in it to lose enthusiasm
more than a lack of interest in positive change. You
cannot stand still: either you go forwards or you move
backwards.
In Effective Innovation John
Adair, Britain’s
foremost expert on leadership training, looks at both
creativity and innovation and tells you everything
you need to know to enable you to generate new ideas
and bring them to market. Based around Adair’s ‘seven
habits of successful creative thinkers’, this
landmark book will tell you how to:
•Generate the best possible
ideas from yourself and the people around you
•Listen and learn – how
being curious, keen to learn and observant of others
will help you to think in a more imaginative way
•Use constructive criticism
to improve upon existing ideas
•Filter out those ideas
that should not be further progressed
•Follow up on and implement
ideas to best effect
Publication Date 15/05/2009
Dimensions 197mm x 130mm Weight 0.17 kg Pages 240
ISBN 9780330504201
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